December 13, 2019

McCann Dublin appointed as brand strategy and design agency for the brand reappraisal

Bakyt Azimkanov

Global PR, Communications and Marketing Director

Cardano Foundation

DUBLIN, 13 DECEMBER 2019. The Cardano Foundation has appointed McCann Dublin as the brand strategy and design agency for both Cardano and the Foundation.

The brand reappraisal’s end goal sets to achieve a brand realignment that is in line with the Cardano Foundation’s mission and objectives. The exercise’s current stage will assess the existing brand of the Foundation and unify the Cardano brand with the project’s essence and value proposition.

The brand reappraisal, a project led by the Cardano Foundation, is aimed at driving the adoption of Cardano and future-proofing the protocol to deliver value amid growing demand for blockchain solutions.

Bakyt Azimkanov, Global PR, Communications and Marketing Director at the Cardano Foundation, says:

“Brand plays a key role in Cardano’s adoption as more organizations set to integrate the world’s first third-generation blockchain into their operations. The Cardano Foundation is proud to team up with McCann Dublin to reappraise the brand of what is yet to become the world’s leading blockchain platform. Since the concept of blockchain was introduced in 1991, the perception of the technology has shifted, and our collective understanding continues to change as we head towards a blockchain-complete era of the future. Therefore, we are privileged to have McCann Dublin, a team behind some of the biggest global brands, to take our brand to the next level.”

The brand – alongside with community outreach, education and shaping legislation – is equally vital in driving the adoption and meeting the demands of the future and the brand reappraisal efforts will increase Cardano and the Foundation’s brand to deliver more value.

Jenny Paetzold, Managing Partner of McCann Dublin, says:

“McCann Dublin is committed to creating change for and with our clients, making Cardano a natural fit for us. As the first blockchain platform to evolve from a scientific philosophy and research-first approach, they are actively creating change in their field. We know that cryptocurrency is both unstoppable and here to stay, and we’re delighted to be a strategic partner on this journey with Cardano and the Cardano Foundation. Our appointment is testament to the agency’s creative approach, centred on brand building. We look forward to uncovering and building Cardano’s Truth Well Told.”

About McCann Dublin: McCann Dublin is a creative agency specializing in brand, design and digital content. They see the world differently. Where others see challenges, McCann see opportunities to create change for good. Driven by that ethos and steered by McCann WorldGroup’s approach to Truth Well Told, McCann Dublin has reimagined the brand stories of Microsoft, LinkedIn, Norwegian Airlines, AB InBev and Médecins Sans Frontières/Doctors Without Borders to name just a few. To learn more visit www.mccanndublin.com.

About the Cardano Foundation: The Cardano Foundation is an independent body based in Zug, Switzerland, with core responsibilities to help oversee and supervise the development of Cardano, the world’s first third-generation blockchain, and its ecosystem. The Foundation is committed to protecting and promoting Cardano, the first blockchain platform developed for smart contracts using a scientific philosophy, and to advocate on behalf of the users and community of the protocol. The Foundation works alongside Input Output HK (IOHK), who are contracted to design and build Cardano, and EMURGO, the for-profit arm working to boost the Cardano ecosystem through commercial ventures. The three entities are wholly separate in governance, ownership and leadership. Find out more: www.CardanoFoundation.org

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