Traceability from grape to glass

Using blockchain to revolutionize track and trace in supply chains and register each production step in an immutable, on-chain record.

An image that says "LELP NATIONAL WINE AGENCY" with an official crest over a photo of a glass of wine.

Georgia’s ancient winemaking heritage dates back thousands of years. The region is even known as the birthplace of wine. But counterfeit wines are hurting its market integrity.

The lack of reliable track and trace systems hinders Georgia’s ability to fully leverage the excellent quality of its wines. Producers struggle to showcase the authenticity and provenance of their wines to discerning consumers.

To address this, Georgia’s National Wine Agency (NWA)—the legal entity of public law under the Ministry of Environmental Protection and Agriculture of Georgia—is implementing a variety of state programs to strengthen and increase the competitiveness of the country’s wine-growing industry and promote Georgian wine throughout the world. Such initiatives include a wine quality control project as well as the development of a designation of origin system and certificates of conformity issued by the NWA that comply with the commercial industry standard implemented by the International Organisation of Vine and Wine (OIV). The NWA chose the Cardano blockchain to power this solution.

Challenge
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Lack of awareness of Georgia wines
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Bottle labels are main source of information
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Counterfeit damages reputation
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Difficulty to grow sales
Solution

Launch of the Georgian Wine Traceability Program: Harnessing an enterprise-grade blockchain to transform the Georgian wine industry

The Cardano Foundation collaborated with Georgia’s National Wine Agency, the Bolnisi Winemakers Association, and Scantrust to develop the Georgian Wine Traceability Program. The groundbreaking pilot uses the Cardano blockchain to trace Georgia’s Bolnisi region wines from grape to glass, enhancing transparency, certification, and increasing consumer trust.

The Cardano blockchain enhances business data with greater traceability and transparency.

Creating a new standard for transparency in supply chain

The Georgian Wine Traceability Program leverages Cardano’s unique advantages to give consumers easy access to verify the product’s full history, improving brand trust while facilitating supply chain forensics.

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Information storage

01.

Cardano’s unique advantages accommodate all relevant data, from certificates of conformity to comprehensive info about the grapes or supply chain process.

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Signature creation

02.

Associating a digital identity to the products provides easy-to-access attribution information about the supply chain actors.

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Validation

03.

Signing the metadata confirms the authenticity of on-chain records, while the immutability of Cardano’s blockchain ensures they cannot be tampered with.

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International compliance

04.

Readily available and machine-readable data makes it effortless to verify compliance with standards set by industry bodies.

Results

Empowering businesses with the advantages of future-proof blockchain technology

01.
Next generation traceability
Unchangeable and comprehensive record for a product’s supply chain.
02.
Combating counterfeit
Every step registered to protect a product’s quality and reputation
03.
Advanced maintenance
Upgraded inventory management with digital tools for 30+ wineries
04.
Enhanced trust
Production process verified by immutable and transparent records
05.
Improved brand reputation
Protected heritage with secure records that reinforce legitimacy, resulting in improved sales
06.
Market expansion
Increased customer awareness and engagement with easy-to-access product details

“Partnering with the Cardano Foundation has allowed us to effectively and efficiently digitize Georgian wines. Because all certification procedures are stored on the Cardano blockchain, we can trace the entire supply chain of each bottle. We certify not only that the wines comply with their labels, but that they have the highest possible quality. It’s proving a game changer in showcasing our products and getting them to new markets.”

Levan Mekhuzla
Chairman at National Wine Agency of Georgia
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