cardano foundation logo

Redefining property authenticity

Leveraging the Cardano blockchain’s unique capabilities to radically transform property authentication and fan engagement.

An image that says EPOCH Lacrosse over a photo of a crowd of people clapping.

A need for innovation
Epoch Sports has a reputation for excellence in the industry, but unlicensed merchandise threatens both intellectual property and brand authenticity.

Counterfeit products have become a global challenge, already accounting for 3.3% of trade worldwide and undermining revenue streams as well as client trust. Modern solutions are needed to secure intellectual property, address customer concerns, and simultaneously boost brand engagement and fidelity.

Challenge
An icon consisting of small dots forming an arrow pointed down and to the right.
$1.7 - $4.5 trillion lost to counterfeit or pirated goods
An icon consisting of small dots forming an arrow pointed down and to the right.
Threatened brand reputation
An icon consisting of small dots forming an arrow pointed down and to the right.
Diminished fan engagement
Solution

Powering the next frontier of authentication with the future-proof capabilities of the Cardano blockchain

Epoch Sports and Merchadise entered a technical collaboration with the Cardano Foundation to fundamentally improve merchandise authentication and fan engagement. The innovative approach uses the Cardano blockchain's security, immutability, and transparency to create a unique digital certificate of authenticity linked to the NFC chip embedded in each jersey.

The Cardano blockchain offers robust features to secure authenticity, protect IP, and enhance fan engagement.

Revolutionizing merchandise authenticity and fan engagement

The authenticity solution uses tokenization so that regulatory entities and end consumers can easily track the production process from design to material sourcing and manufacturing.

An icon consisting of small dots forming a bullseye.

Chip Scanning

01.

Scanning the NFC chip embedded within the jersey.

An icon consisting of small dots forming a paper.

Online Registration

02.

Registering the jersey online with a phone number and email address.

An icon consisting of small dots forming a megaphone.

360° Showcase

03.

Display showcases a 360º view of the authenticated jersey, plus registration records and loyalty program details.

An icon consisting of small dots forming an check mark.

NFT Verification

04.

Complete NFT metadata available online for external verification.

Results

Driving business innovation with enterprise-grade blockchain solutions

01.
Tamper-proof authenticity
Immutable and verified records to guarantee the product’s legitimacy
02.
Secured intellectual rights
Every step registered to provide proof of authenticity and ownership
03.
Enhanced trust
Ability to track the full production process with unchangeable and transparent records
04.
Fan engagement
Numerous avenues for original initiatives that meet modern expectations
05.
Sponsor integration
Extra opportunities for sponsor participation and integration in loyalty programs
06.
Brand protection
Increased trust and interaction to safeguard revenue and brand reputation

"This exciting collaboration with the Cardano Foundation marks a significant milestone in licensed apparel, setting new standards for intellectual property protection, while also supporting fan engagement. By harnessing the power of blockchain technology, Merchadise’s customers can be assured of the authenticity of the products they purchase, while also gaining access to a range of possible offers and supports, simply by scanning an NFC chip."

Alex Phelan
CEO of Merchadise
Social icon

Read the Full Case Study

Embark on a unique blockchain journey

More Case Studies

Bolnisi
Traceability from vineyard to glass
veritree
Embracing transparent sustainability that works