news and opinion|17 June 2019|share

Cardano Foundation promotes Ye Ji Kim to boost its communications efforts

Bakyt AzimkanovGlobal PR and Communications Director

ZUG, 17 JUNE 2019. Cardano Foundation – in line with its global communications strategy – has expanded its communication function by appointing Ye Ji Kim as the new Senior PR, Communications and Marketing Manager – effective immediately. The latest addition is in response to the Foundation’s worldwide growth plans.

In her new role based in South Korea, Ye Ji will lead the Foundation’s communications strategy with a primary focus on Greater China, Korea and Mongolia and oversee its implementation to establish Cardano, the first blockchain platform for smart contracts using a scientific philosophy, as a leading voice in, as well as engage in educational initiatives.

Ye Ji will work with Bakyt Azimkanov, Global PR, Communications and Marketing Director, to promote Cardano, the world’s first third-generation blockchain, and she will continue to focus on expanding the Cardano community around the world. Working in collaboration with strategic partners, IOHK and EMURGO, she will work on integrated communications initiatives to increase brand awareness of Cardano in Greater China, Korea and Mongolia, as well as broader Asia-Pacific region.

Nathan Kaiser, Chairperson of the Cardano Foundation, says:

“Ye Ji’s appointment to lead our communications efforts in Greater China, Korea and Mongolia is yet another testament of our commitment to grow Cardano and to expand the Foundation’s team in line with our plans. Ye Ji brings her deep knowledge of the community, her dedication and her experience, which will all help the Cardano Foundation to strengthen its position not only in parts of Eastern Asia, but in the wider region as well.”

Ye Ji joined the Cardano Foundation in April 2018 as a Marketing and Community Manager, a role she held until her promotion. Prior to that, she worked in various senior positions at the National Information Society Agency, a state agency in South Korea, focusing on government-led start-up incubation programs.

Ye Ji, a native of South Korea, has a Master of Science degree in Management of Information Systems and Digital Innovation from the London School of Economics and Political Science (United Kingdom) and a Bachelor of Science degree in Political Science and International Studies from Yonsei University (South Korea).

About the Cardano Foundation: The Cardano Foundation is an independent Swiss standards body that oversees and supervises the advancement of Cardano and its ecosystem. The Foundation’s core focus is in developing a Cardano adoption strategy through to integration and execution, to enable fast-track value creation for inclusive and equitable growth. As the legal custodian of the protocol and the owner of the Cardano brand, the Foundation works to drive adoption and partnerships, grow the wider blockchain community, shape legislation, and commercial standards, and ensure stakeholder accountability. Find out more: www.CardanoFoundation.org