August 21, 2019

Cardano Foundation appoints Alix Park to lead global community expansion

Ye Ji Kim

Senior PR, Communications and Marketing Manager

Cardano Foundation

The Cardano Foundation – in line with its worldwide expansion plans – has strengthened its global community growth efforts by appointing Alix Hyeowon Park as the new Community Lead – effective immediately.

In her new role based in Seoul, South Korea, Alix will focus on developing and implementing a new community management strategy to support and educate the global community. Among her immediate priorities will be strengthening the community with the next phase of the Cardano Ambassador program. Working in collaboration with strategic partners, IOHK and EMURGO, she will advise the Foundation Council on scaling the global Cardano community.

Nathan Kaiser, Chairperson of the Cardano Foundation, says:

“With Alix’s appointment, we are further strengthening our community management function as the Cardano Foundation accelerates global community growth strategy. Her experience in emerging markets and with developers will be valuable and very timely as Cardano is preparing to invite Dapp developers and corporate partners to expand ada’s user base in developing nations. Alix’s leadership and marketing management experience and background in storytelling will cement the Foundation’s goal to better serve the community.”

Prior to joining the Cardano Foundation, Alix was a Chief Marketing Officer at Coinone, one of South Korea’s top cryptocurrency exchanges. Before that, she has worked as a marketing strategist at major multinational organizations, such as EY (Ernst & Young), Motorola, Samsung Electronics and Korean Air. A native of the South Korean capital, Alix has built a strong presence in the startup space working at IGAworks, one of the country’s leading mobile ad tech startups. She also ran her own business to help startups grow and scale in Southeast Asia.

Alix has a Master of Business Administration degree from the Johnson Graduate School of Management at Cornell University (USA) and a Bachelor of Arts degree in Political Science, French Language and Literature from the Sogang University (South Korea).

About the Cardano Foundation: The Cardano Foundation is an independent body based in Zug, Switzerland, with core responsibilities to help oversee and supervise the development of Cardano, the world’s first third-generation blockchain, and its ecosystem. The Foundation is committed to protecting and promoting Cardano, the first blockchain platform developed for smart contracts using a scientific philosophy, and to advocate on behalf of the users and community of the protocol. The Foundation works alongside Input Output HK (IOHK), who are contracted to design and build Cardano, and EMURGO, the for-profit arm working to boost the Cardano ecosystem through commercial ventures. The three entities are wholly separate in governance, ownership and leadership. Find out more: www.CardanoFoundation.org

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