news and opinion|24 June 2020|share

Cardano Foundation appoints Maryam Mahjoub to strengthen its marketing efforts

Bakyt AzimkanovGlobal PR and Communications Director

TORONTO, 24 JUNE 2020.

The Cardano Foundation – in line with its integrated marketing and communications strategy – has expanded its integrated global PR, Communications and Marketing function by appointing Maryam Mahjoub as the new Marketing Manager, effective immediately. The latest addition is in response to the Foundation’s worldwide growth plans with more key positions to be filled in 2020 ahead of the transfer of custody of Cardano.

In her new role based in Ontario, Canada, Maryam will lead and execute Cardano and the Cardano Foundation’s global marketing strategy with a primary focus on driving adoption through results-driven go-to-market exercises.

Maryam will work closely with Bakyt Azimkanov, Global PR and Communications Director, to promote Cardano and its brand integrity, and she will focus on acquisition strategies and retention across various verticals. Working in collaboration with other functions at the Cardano Foundation, she will develop cross functional initiatives designed to increase awareness and adoption of Cardano for various audiences.

The integrated global PR, Communications and Marketing function will continue to acquire additional expertise and skillsets as the Cardano Foundation prepares for timely transfer of full custody of Cardano.

Nathan Kaiser, Chairperson of the Cardano Foundation, says:

“Maryam’s appointment to spearhead our marketing efforts will further strengthen our position in the industry as we continue our growth. Her extensive experience in designing and executing major go-to-market campaigns will help us reach new heights and add value to our brand. Maryam’s stellar track record from implementing marketing strategies in the Americas and the Middle East will aid in advancing our geographic expansion and materialize our strategic objectives.”

With more than 15 years of international marketing experience across Bahrain, Canada, United Arab Emirates and the United States, Maryam will combine data, design and user experience to deliver effective and integrated marketing strategies through targeted campaigns. She has led marketing teams and initiatives for brands like BMW, Canada Post and ConsenSys. Focusing on B2B marketing for the majority of her career, Maryam brings with her a wealth of understanding on aligning teams, messaging and efforts to continuously deliver results.

Maryam, a Canadian native, holds a Master of Science degree in Healthcare Leadership from the University of Denver (United States), and a Bachelor of Arts degree in Psychology and Sociology from the University of British Columbia (Canada). She will be continuing her education with an advanced analytics certification from Columbia University (United States).

Under the current growth plan, the Cardano Foundation expanded to almost 20 locations in the Americas, Asia-Pacific and Europe, with a diverse set of individuals representing 20 nationalities. As a result, the Foundation has strengthened its communications, marketing, legal, technical and community management functions by bringing new talent in key departments, with more hires and geographic expansion planned for the rest of the year.

About the Cardano Foundation: The Cardano Foundation is an independent Swiss standards body that oversees and supervises the advancement of Cardano and its ecosystem. The Foundation’s core focus is in developing a Cardano adoption strategy through to integration and execution, to enable fast-track value creation for inclusive and equitable growth. As the legal custodian of the protocol and the owner of the Cardano brand, the Foundation works to drive adoption and partnerships, grow the wider blockchain community, shape legislation, and commercial standards, and ensure stakeholder accountability. Find out more: