LOS ANGELES, 11 DECEMBER 2019. The Cardano Foundation – in a bid to optimize community engagement and its strategic direction – has boosted its Community Management department by appointing J. Casey Monroe as the new Senior Community Engagement and Strategy Lead and Tiago Fernandes Serôdio as the new Community Project Manager, effective immediately.
These hires are a direct response to streamline the community management and is another stride towards the Foundation’s growth goal. Working in collaboration with the Global PR, Communication and Marketing department, Casey and Tiago will advise on diversifying and scaling the Cardano community.
Casey is the first Community Management team member based in the Americas and brings 12 years of experience building and running communities.
In his new role based in Los Angeles, United States, Casey will focus on implementing a community engagement and strategic direction plan to improve management, growth and diversification of the community, with a focus on adoption and use cases, and synergies between digital systems and real-world human behavior. He will also supervise the high-level organization of the Community Management team to optimize existing structure, streamline processes, information sharing and build a talent pipeline as well as continuous learning and development framework.
Prior to joining the Cardano Foundation, Casey, a native of the San Fernando Valley, California, held various senior community and content management positions at Toyota, Google, Zynga and Wowhead, where he built, grew and supported communities for more than a decade.
Nathan Kaiser, Chairperson of the Cardano Foundation, says:
"We have rapidly expanded our team this year and added more people than ever to manage communities. The next step is to streamline the Community Management function and optimize the organizational structure, engagement processes and project management to improve our interaction with the community, as well as diversify the profile of the community.
“The combination of Casey and Tiago’s skills and experiences will help the Cardano Foundation to enhance community management and pivot the focus towards adoption and use cases; thus, strengthen our position in the blockchain industry. Both Casey and Tiago will help us drive our values and continued transformation goals and bolster our talent strategy.”
Tiago is the first person in the Foundation to manage the Spanish-speaking communities in Latin America and Iberian Peninsula, as well as Portuguese-speaking regions in Africa¹, Asia² and South America³.
In his new role based in Porto, Portugal, Tiago will focus on managing the Cardano Foundation’s flagship Ambassador Program and community-related projects. Among his immediate priorities will be rolling out the next phase of the Ambassadorship.
Before assuming his current position, Tiago, a native of Bahia, Brazil, held various community management, marketing, analytics and business development roles at Dash and elsewhere.
This year alone, the Cardano Foundation expanded its Community Management team to seven countries⁴ across the Americas, Asia-Pacific and Europe by bringing additional language skills⁵ in key areas, with more geographic diversification planned for 2020.
About the Cardano Foundation: The Cardano Foundation is an independent body based in Zug, Switzerland, with core responsibilities to help oversee and supervise the development of Cardano, the world’s first third-generation blockchain, and its ecosystem. The Foundation is committed to protecting and promoting Cardano, the first blockchain platform developed for smart contracts using a scientific philosophy, and to advocate on behalf of the users and community of the protocol. The Foundation works alongside Input Output HK (IOHK), who are contracted to design and build Cardano, and EMURGO, the for-profit arm working to boost the Cardano ecosystem through commercial ventures. The three entities are wholly separate in governance, ownership and leadership. Find out more: www.CardanoFoundation.org
*¹Angola, Cape Verde, Equatorial Guinea, Guinea-Bissau, Mozambique, and São Tomé and Príncipe.
²East Timor and Macau.
⁴China, Germany, Japan, the Netherlands, Portugal, the United Kingdom and the United States.
⁵The Cardano Foundation’s Community Management team has acquired Chinese, Dutch, English, Flemish, German, Japanese, Korean, Portuguese and Spanish language skills in 2019.*