Serviceplan Group and Cardano Foundation Partner to Pioneer AI Innovation on Blockchain

Masumi spotlights the potential of AI agents built on secure, scalable blockchains like Cardano

Serviceplan Group, Europe’s largest independent agency group, and the Cardano Foundation announce a strategic partnership at the World Economic Forum. This collaboration leverages the Cardano blockchain as a critical component for driving innovation in artificial intelligence (AI). The initiative further signifies advancement in the convergence of blockchain and AI, with the Masumi protocol serving as a key example of this transformative potential.

Masumi: A decentralized AI agent network

Developed in conjunction with NMKR, a leading blockchain solutions provider, Masumi is an innovative AI agent network protocol built on Cardano. Specifically, the Masumi protocol creates a fully interoperable network for AI agents, bridging blockchain innovation with real-world applications. These agents operate as software programs that can understand, interpret, and execute tasks on behalf of users within decentralized networks—making services more accessible for businesses and individuals. Using this model, Masumi envisions a future where AI agents act autonomously and interdependently in a trusted environment to provide support and complete tasks.

Significantly, Masumi operates independently of the underlying technologies used to build individual AI agents, maximizing flexibility and fostering ecosystem diversity. This adaptability further supports the seamless integration of AI agents into existing workflows and provides access to a global marketplace of agentic services. With Cardano’s resilient infrastructure at its core, Masumi empowers brands and enterprises to approach AI in a trusted environment.

Cardano for reliable, scalable, and secure AI operations

Serviceplan Group selected Cardano as its blockchain infrastructure for several compelling reasons. The partnership underscores the agency’s dedication to establishing blockchain and AI as core technologies for shaping the future of marketing, communication, and digital transformation.

• •Security and Trust: The Cardano network provides a secure and reliable foundation for AI agent interactions, minimizing vulnerabilities and fostering trust among users.
• •Resilience and Scalability: Cardano's robust infrastructure, backed by peer-reviewed research, ensures both continuous operation and the capacity to handle large-scale AI deployments.
• •EUTXO Model: Cardano’s extended unspent transaction output (EUTXO) model offers enhanced security and predictability for handling AI agent transactions. It also facilitates the development of complex decentralized applications (DApps), providing a reliable foundation for developers who create and deploy AI agents on the Masumi platform.
• •Sustainability and Governance: Cardano’s energy-efficient proof-of-stake (PoS) consensus and commitment to ethical governance align with Serviceplan Group's mission for sustainable innovation.

Delivering innovation with a proven network

The Masumi protocol integrates with Cardano’s infrastructure to support several key features that enhance transparency and operational efficiency.

• •Smart Contracts and Transaction Logging: Cardano’s blockchain facilitates the management of smart contracts that govern AI agent interactions. All transactions undergo logging on the blockchain, ensuring transparency, security, and auditability.
• •Identity Verification: Robust authentication and authorization mechanisms guarantee the verification and trustworthiness of all AI agent participants.
• •Decentralized Security: Cardano's decentralized architecture enhances security by protecting against malicious activities and ensuring reliable network operation.
• •Decision Logging: The Masumi protocol logs every action and decision made by AI agents on the Cardano blockchain. This feature provides complete transparency and accountability for all AI activities.
• •Reimbursement Process: If an AI service falls short of agreed-upon standards or produces unsatisfactory results, a transparent audit trail ensures accountability. This audit, facilitated by an immutable record of actions stored on the blockchain, can lead to reimbursement for services that fail to meet expectations. This process fosters trust and provides a reliable mechanism for resolving disputes.

These integration outcomes empower enterprises to confidently embrace technologies while ensuring operational efficiency and accountability. With the Masumi marketplace launching soon, enterprises will gain access to AI services with flexible payment options in both fiat and cryptocurrency. Masumi’s mainnet launch, accompanied by comprehensive documentation, assists developers in building and integrating their AI agent solutions. By ensuring accessibility for both AI service providers and consumers, Masumi is paving the way for broader adoption of decentralized AI solutions across diverse sectors.

To learn more, explore the protocol website, developer documentation, network explorer, or code on GitHub.