Foundation Team

Foundation Council

Pascal Schmid

Council Member

Pascal graduated from the University of St. Gallen in 2004 with an M.A.HSG in Finance, Accounting and Controlling.

He aquired many years of well-founded professional experience as a finance expert, especially in companies with IRFS and USGAAP reporting requirements. Pascal joined the Cardano Foundation as Swiss foundation council member.

Marketing and Community

Tom Kelly

Marketing & Community Manager

Tom is an experienced marketing professional, with a background focused on growing technology businesses from the ground up.

Previously Tom was VP of Marketing at Busy Rooms a software company which optimizes revenue for the global hotel industry. More recently Tom was Head of Growth & Marketing at Homeshift, a technology business improving the customer experience in the home utilities sector. He first got interested in blockchain while consulting for a client and after further investigation become passionate about the potential of the technology. Tom graduated from Oxford Brookes University with a degree in Business Innovation & Enterprise.

Jon Moss

Marketing Consultant

Jon helps businesses and organisations to be more successful through a better understanding and use of marketing, community and technology.

Jon has extensive experience founding and running tech communities. He is the Founder of Hull’s Tech community and also ran East Yorkshire’s tech conference HD Live. He is also the Co-Founder of the C4Di - Centre for Digital Innovation. He is focused on giving as many people as possible access to information on blockchain and growing the global Cardano community.

He has 20 years experience in business, from the senior management team of a FTSE 100 company to helping small and large businesses across the globe. He has lived in Italy, Asia and Australia and now resides in the UK. Jon graduated from Cardiff University with a BCS in Physiology.

Maki Mukai

Content Marketing & Community Manager

Maki is a marketing professional who has had the opportunity to work in a number of diverse industries.

Before starting at Cardano Foundation, she worked in the highly competitive food and agriculture sector where she worked for a high-tech, sustainable greenhouse company. Maki enjoys working for organizations that are helping shaping the future through innovations in technology.

Maki graduated from Queen’s University with a BSc Hons. degree in Biology and Environmental Science and also holds a Master of Business Management from University of British Columbia. Having a dual degree in science and business has given her the analytical foundation to come in and learn about blockchain technology that will help better serve the Cardano community.

Lei Hao

Marketing & Community Team

Lei is an academic and strategic advisor specialising in technology and business.

Lei received his PhD in Media and Communications from Goldsmiths, University of London. He has a diverse professional and academic background in the humanities and ICT. His analyses are informed by empirical research on the intersections of emerging technologies, human behaviour, risk, ethics, governance, entrepreneurship and innovation. His current focus is on the implementation of blockchain technology. He combines this analysis with social and cultural issues impacting and shaping our current and future socio-economic and socio-cultural lives.

He is also a dynamic and versatile business developer, with extensive experience in business development and the integrally related fields of marketing, project and partnership management, and training.

Ye Ji Kim

Marketing & Community Team

Ye Ji is a management professional who has had the experiences of working with various stakeholders from startups to government officials.

Before joining at Cardano Foundation she worked in a public agency that conducted government-led startup incubating program. Supporting blockchain startups in South Korea was one of her major achievement. Ye Ji enjoys working for organizations that guide and educate people to find new opportunities in the fast changing digital innovation.

Ye Ji graduated from Yonsei University with a BSc degree in Political Science and International Studies and also a candidate for MSc Management of Information Systems and Digital Innovation in London School of Economics and Political Science. With academic backgrounds both in social science and management of information systems and digital innovation, Ye Ji enjoys working with Cardano foundation helping and managing communities for better understanding of the project.


Steve Wagendorp

Head of Technical Operations

Steve joined the Cardano Foundation having recently managed operations for an asset manager in Zurich focusing on fund administration, compliance, regulatory matters and IT.

As a technology enthusiast, he developed a natural interest in blockchain technology and decentralised application development. Steve graduated from the university of Cape Town with a degree in Geomatics engineering.

Juliette Adelfang

Delivery Assurance Lead

Juliette started her career in the insurance industry doing performance analysis and training development for new personnel.

She continued her development in roles that have included corporate administration and office management. Having a service oriented background, Juliette has a keen interest in event management and project coordination for blockchain related projects. She graduated from the University of Johannesburg with a BTech Degree in Hospitality Management.

Tilmar Goos

Legal Counsel

Tilmar Wilhelm Goos is a Swiss based international tax and business specialist. He has nearly 10 years’ international experience and has been working in China, Mexico, the Netherlands, and Portugal.

Before he joined the Cardano Foundation as a Legal Counsellor, he informed his clients about business expansion and tax optimization strategies for crypto generated profits, which need to be ever more aligned with the business reality in order to avoid being perceived as artificial.

Tilmar is a contributing author and frequent speaker at conferences and universities. He is a visiting research scholar at the IBFD Amsterdam as well as the German National Library of Economics. Tilmar holds a BBA degree in International Business & Mandarin Chinese as well as a LL.M in European and Trans global Business Law & Taxation. His current Ph.D research focuses on the tax & legal issues of the Digital Economy.

Amanda Rasch

Office Manager

Amanda grew up and graduated in Switzerland and since worked in the Financial Industry in various roles

This included administration, office management, executive assistance and marketing management. She feels very passionate about excellent customer service and has gained wide knowledge in the South African short-term insurance sector while consulting private and corporate clients at a reputable brokerage for several years. Back in Switzerland, she is ready for a new challenge with the Cardano Foundation.